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Dealing with Consumer Satisfaction During the COVID-19 Epidemic

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In the world of brands, consumer satisfaction is once again a buzzword strategy. The new business environment worldwide after the COVID-19 epidemic is changing to a new dimension, and change in consumer behaviour is the main focus of this change. The epidemic is far more than a health emergency; it has irreversibly altered our entire way of life.   As evidenced by the examination of economic statistics on sales, this catastrophic situation has also had a significant impact on the spending habits of individuals. In reality, the epidemic is much more than a mere health catastrophe, as it has had a significant impact on society and the economy. More than any other disturbance this decade, the epidemic has unexpectedly altered how we work, communicate, and shop. The analysis of economic data on sales indicates that this catastrophic circumstance has significantly impacted customer attitudes and behaviours.   According to a study undertaken by Nielsen Company, the spread of the epidemic res

Getting Best of Personal Branding

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‘Personal brand’ must be the only phrase in the workplace that is guaranteed to make someone shudder even more than "networking." We are informed that developing our own brands is similar to networking. But the majority of us don't because we're ashamed. So, are we overlooking a secret? It is tempting to believe that a professional makeover would be the answer, given the status of the economy and employment patterns. It's everywhere on LinkedIn: "Improve Your Personal Branding." Gain a following by outlining a relevant journey. "Perform LinkedIn optimization." However, a lot of the advice is either obvious or time-consuming. Maybe we should rebrand the word "brand." In reality, when people use the ambiguous term "personal brand," they are referring to two different concepts: (a) professional reputation and visibility is (b). Visibility is all about how and what you are perceived to be doing. Reputation is based on your actio

Everyone is creative, fair enough!

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I have often been asked and explored what really influences creativity among us? Are we really creative or it’s just a fancy imagination? Everyone is creative, fair enough. But how one can claim that? Interestingly, everyone is claiming to be creative or rather very creative and when you ask them about their secret of being creative, one can get very interesting replies, theories and philosophies. After listening to this mix of responses one can genuinely wonder that do we understand creativity and why this modest and appealing concept is required a Herculean task to understand? The common knowledge of creativity is the formation of new ideas to influence and increase our experiences, which are based on inspiration and under the great influences from everything to which we have interacted in the near past and it triggers our brain cells to boost to differ and to create. But there’s more to the picture behind creativity than you might be aware of. According to modern research on the s

Advertising is no more a magical tonic to unleash the brand power

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Since the creation of modern Branding Art advertising is being considered a magical tonic to unleash the brand power, but the time has come for companies to realise that advertising may be the most visible tool of marketing but building strong brands are no sheerer job of advertising. The connection between the brand and advertising is no more just a creative message to inform. To pursue and to entertain. Catchy creative messages through ATL and BTL activities to a mass audience are not utterly effective in isolation in today’s brand building, but they can be more advantageous if utilise with new and practised brand building paradigms.   The new technologies are continuously introducing speed, accuracy and economical approaches in all aspects of our lives by penetratingly shrinking the world around us. A single definition of any success seems far dissociated.  A creative approach to join this to that is the new spelling of success.  This new definition has also infatuated the art