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Dealing with Consumer Satisfaction During the COVID-19 Epidemic

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In the world of brands, consumer satisfaction is once again a buzzword strategy. The new business environment worldwide after the COVID-19 epidemic is changing to a new dimension, and change in consumer behaviour is the main focus of this change. The epidemic is far more than a health emergency; it has irreversibly altered our entire way of life.   As evidenced by the examination of economic statistics on sales, this catastrophic situation has also had a significant impact on the spending habits of individuals. In reality, the epidemic is much more than a mere health catastrophe, as it has had a significant impact on society and the economy. More than any other disturbance this decade, the epidemic has unexpectedly altered how we work, communicate, and shop. The analysis of economic data on sales indicates that this catastrophic circumstance has significantly impacted customer attitudes and behaviours.   According to a study undertaken by Nielsen Company, the spread of the epi...

Getting Best of Personal Branding

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‘Personal brand’ must be the only phrase in the workplace that is guaranteed to make someone shudder even more than "networking." We are informed that developing our own brands is similar to networking. But the majority of us don't because we're ashamed. So, are we overlooking a secret? It is tempting to believe that a professional makeover would be the answer, given the status of the economy and employment patterns. It's everywhere on LinkedIn: "Improve Your Personal Branding." Gain a following by outlining a relevant journey. "Perform LinkedIn optimization." However, a lot of the advice is either obvious or time-consuming. Maybe we should rebrand the word "brand." In reality, when people use the ambiguous term "personal brand," they are referring to two different concepts: (a) professional reputation and visibility is (b). Visibility is all about how and what you are perceived to be doing. Reputation is based on your actio...