Brand Ideas

I have often been asked and explored what really influences creativity among us? Are we really creative or it’s just a fancy imagination? Everyone is creative, fair enough. But how one can claim that? Interestingly, everyone is claiming to be creative or rather very creative and when you ask them about their secret of being creative, one can get very interesting replies, theories and philosophies. After listening to this mix of responses one can genuinely wonder that do we understand creativity and why this modest and appealing concept is required a Herculean task to understand? The common knowledge of creativity is the formation of new ideas to influence and increase our experiences, which are based on inspiration and under the great influences from everything to which we have interacted in the near past and it triggers our brain cells to boost to differ and to create. But there’s more to the picture behind creativity than you might be aware of. According to modern research on the s...

Since the creation of modern Branding Art advertising is being considered a magical tonic to unleash the brand power, but the time has come for companies to realise that advertising may be the most visible tool of marketing but building strong brands are no sheerer job of advertising. The connection between the brand and advertising is no more just a creative message to inform. To pursue and to entertain. Catchy creative messages through ATL and BTL activities to a mass audience are not utterly effective in isolation in today’s brand building, but they can be more advantageous if utilise with new and practised brand building paradigms.   The new technologies are continuously introducing speed, accuracy and economical approaches in all aspects of our lives by penetratingly shrinking the world around us. A single definition of any success seems far dissociated.  A creative approach to join this to that is the new spelling of success.  This new definition has also infa...