Advertising is no more a magical tonic to unleash the brand power


Since the creation of modern Branding Art advertising is being considered a magical tonic to unleash the brand power, but the time has come for companies to realise that advertising may be the most visible tool of marketing but building strong brands are no sheerer job of advertising.
The connection between the brand and advertising is no more just a creative message to inform. To pursue and to entertain. Catchy creative messages through ATL and BTL activities to a mass audience are not utterly effective in isolation in today’s brand building, but they can be more advantageous if utilise with new and practised brand building paradigms.  
The new technologies are continuously introducing speed, accuracy and economical approaches in all aspects of our lives by penetratingly shrinking the world around us. A single definition of any success seems far dissociated.  A creative approach to join this to that is the new spelling of success.  This new definition has also infatuated the art of brand building to a new level that how to precisely define the bold target in a complex mass market of the world.
The new paradigm of brand building is now required constant creative changes in their messages relay to their micro-target. In this very fast world, monotonous is a killer and constant messages, visuals or activities are not acceptable neuro-norms.   
Consumers don’t buy products or services they buy benefits to overcome their weaknesses. In their purchasing behaviour, it is now one big requirement that product sellers must treat them like kings and queens no matter whether they are retailers or companies. Consumers are now looking for emotion-extra treatment. The stone-faced sellers’ era has long gone. Consumers want a guarantee, warranty, friendly gestures and their complaints’’ immediate feedback. Brands cannot afford the mistreatment of their consumers. Consumer Relationships are one of the most crucial archetypes that every brand must improve to stay in the competition.      
Buying behaviour is very practical nowadays as random purchasing is a thing of the past. Buyers like to fit in in their purchasing decision. They like to experience the brands before their final purchasing decisions. They like to try first and buy second. Virtual augmented reality is a gripping idea to push and hugger-mugger buyers’ purchasing intentions. Brands are spending big to create better associations with their buyers.
Gamification is the latest trend among companies to enhance consumers’ engagement through gaming. It is data enhancement motivation to act and play for certain rewards. Gamification is the mix of psychology, behavioural economics and design fundamentals to fascinate and addict buyers of the brands.


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